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Lynk & Co career site
Marketing · Gothenburg

CRM Channel Specialist

This isn't a conventional car company. We're a new global brand that focuses on the need of the connected generation, sustainability, and a hassle-free customer experience.

CRM Channel Specialist

The CRM Channel Specialist is responsible for planning, executing, and ensuring the strategic alignment of CRM campaigns and customer communication journeys across email, SMS, push, and in-car channels. This role works closely with local market teams to deliver coherent, timely, and customer-centric messaging using a CRM platform (such as Microsoft Dynamics 365).

You will play a key role in ensuring CRM campaigns are strategically aligned with overall marketing and customer experience objectives, while continuously improving processes, governance, and platform performance.

The position is a temporary assignment with a duration of 12 months.

What you'll do

  • Organize and prioritize incoming CRM communication requests from multiple stakeholders

  • Plan, build, and manage CRM campaigns and end-to-end customer communication journeys

  • Oversee and validate campaigns prior to launch to ensure quality and strategic alignment

  • Align on campaign objectives and key performance targets

  • Collaborate with the Marketing Analyst on performance reporting

  • Support decentralized teams by overseeing platform governance and best practices

  • Gather feedback from stakeholders to support CRM platform and process improvements

  • Drive innovation and performance within the CRM function

What you should have

  • Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent professional experience)

  • At least 3 years of experience in CRM, lifecycle marketing, or digital marketing roles

  • Proven expertise in omnichannel communication journey planning

  • Experience working with CRM or marketing automation tools (e.g., Microsoft Dynamics 365)

  • Strong project coordination and stakeholder engagement skill

Working for Lynk & Co

Want to learn more about working for Lynk & Co and what we offer? Read more via this link: Why Lynk & Co - Lynk & Co (lynkco.com)

Our recruitment process

We work with a competence based framework. You apply by submitting your LinkedIn-profile or CV written in English and answering a few questions.

Our selection will primarily look at acquired competencies and skills.

We look forward to receiving your application as soon as possible, but latest 9th of March 2026 We will do ongoing selection of candidates during the application period, so don't hesitate to submit your application if you're interested.

If you have any questions about the recruitment process, please reach out to bijal.bakhda@lynkco.com

To learn more about us, check out our website and follow us on LinkedIn and Facebook.

 

Department
Marketing
Locations
Gothenburg
Picture of Bijal Bakhda
Contact Bijal Bakhda Talent Acquisition Partner – HR

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Our company values

  • Be yourself

    Our differences are our strengths. We grow with honesty, authenticity and inclusiveness.

  • Be driven

    We take ownership and focus on achieving our targets, If we fail, we learn, get up and try again.

  • Be together

    We listen, collaborate and trust each other. Efforts are recognized and achievements celebrated.

Your impact.

At Lynk & Co, you have the opportunity to shape the company's future, your future, and the future of mobility. Yeah, we know it's a bold promise, but we think it holds up.

Marketing · Gothenburg

CRM Channel Specialist

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