PR Manager Netherlands & Belgium

As the PR Manager for the Netherlands & Belgium, you will be the driving force behind crafting and executing dynamic, market-specific communication strategies that resonate deeply with Dutch and Belgian audiences. Your main focus is driving local PR efforts, ensuring Lynk & Co’s voice is authentic, bold, and impactful in these key markets.

Collaboration with internal teams across Europe – Including Gothenburg, Berlin, Milan, Amsterdam, Barcelona, and Paris – is essential to share insights and amplify Lynk & Co’s disruptive and youthful brand spirit. This role reports directly to the VP of PR & Communications Europe.

What You'll do

• Strategic Communication:
  • Collaborate closely with the European PR team and cross-functional internal teams (marketing, product, sales, digital) to develop and implement strategic communication plans that resonate locally and align with global objectives.
  • Provide insights on market-specific trends and opportunities to maximize impact.
• Local PR Agency Management:
  • Lead and manage the local PR agency, ensuring their work aligns with global and regional strategies.
  • Provide clear guidance and briefing, review deliverables, monitor performance, and optimize resource use.
• Content Localization:
  • Own the localization of PR materials, working with regional stakeholders to adapt messaging in line with local culture, language nuances, and market trends.
• Media & Influencer Engagement:
  • Build, nurture, and leverage strong relationships with local media, influencers, and key industry figures to amplify brand presence and credibility in the Netherlands and Belgium.
  • Proactively identify and pursue local opportunities for media coverage, interviews, and other publicity efforts.
  • Partner with social media team to amplify PR initiatives online, leveraging content and campaigns for broader reach.
• Media Cars Coordination:
  • Oversee local PR cars logistics, working with the local agency to coordinate journalist and influencer test drives, maintenance, and third-party service providers.
• Events & Special Projects:
  • Guide the agency in planning and executing impactful local PR events and special projects.
  • Plan and execute PR events to boost brand visibility and audience engagement.
  • Guide local agency to coordinate media involvement for optimal coverage, handle logistics and third-party coordination as required.
• Monitoring, Reporting & Analysis:
  • Track PR campaign performance, prepare regular reports with key metrics and insights, and provide actionable recommendations for continuous improvement.
  • Stay informed about industry trends, competitor activities, and relevant news to adjust strategies accordingly.
• Crisis Communication Support:
  • Monitor local media landscape for potential risks, support crisis response efforts, and ensure timely communication aligned with global crisis protocols.
• Budget Management:
  • Manage local PR budgets responsibly, ensuring cost-effective use of resources and timely approval of expenditures.

Who You are

• A proactive, strategic communicator with deep knowledge of the Netherlands and Belgium media landscapes.
• Experienced in managing local PR campaigns with a flair for storytelling and community engagement.
• Strong written and verbal communication skills in Dutch, French and English.
• A collaborative team player who thrives in a fast-paced, innovative, and international environment.
• A car expert, petrolhead, or simply passionate about the automotive world — that’s a big plus!
• You’re adept at leading projects and agencies, but also enjoy getting your hands dirty and producing materials.
• Managing budgets, guarding timelines and interpreting data is key.
• You do not miss a beat as you are detail oriented and always have the audience in mind.
• Experience working with crisis communication, being assertive, effective but keeping your cool.
• Good reporting and analytical skills, and ability to use insights to develop future campaigns.
• You understand that this is not a 9 to 5 job. It requires accessibility, genuine commitment, and enthusiasm.

Working for Lynk & Co

Want to learn more about working for Lynk & Co and what we offer? Read more via this link: Why Lynk & Co - Lynk & Co (lynkco.com)

Our recruitment process

We work with a competence based framework. You apply by submitting your LinkedIn-profile or CV written in English and answering a few questions.

Our selection will primarily look at acquired competencies and skills.

To help us place the right people in the right role, we believe in science-based and fair assessment methods. Therefore, as part of our recruitment process, we use psychometric assessments from Alva Labs to help us increase our hiring success by identifying the candidates that are most likely to thrive and be successful in the role.

We look forward to receiving your application as soon as possible, but latest 2025-06-29. We will do ongoing selection of candidates during the application period, so don't hesitate to submit your application if you're interested.

If you want to learn more about the position, please reach out to hiring manager Cami Silva, cami.silva@lynkco.com. If you have any questions about the recruitment process, please reach out to sofie.martinsson@zeekrtech.eu.

To learn more about us, check out our website and follow us on LinkedIn and Facebook.